Brand Game – African Hip Hop Artists Endorsing Products

Switched on the TV and find new ads with your favorite artists? African hip hop artists are taking the brand game to new heights!

 

It’s nothing new for American celebrities to endorse brands even the hip-hop stars in the States are owning this brand game with ease.

 

 

But things are changing all around and hip hop artists in Africa are now close in quarters with their American contemporaries when it comes to high-end brand endorsements. In fact, you would find many musicians releasing products of their own too, and it’s a lot more than just promoting their own albums.

 

The top hip-hop artists in the league of brand endorsements

 

Some top Nigerian drinks companies have roped in African hip hop celebs to display their products in Africa and connect with the African consumers. Even top international brands too have chosen to go with African hip hop artists for advertising their brand in Africa.

 

Banky W for Ciroc Vodka: He is the face of African Rhythm and Blues with a twist of coupling African melody with a global tune. Circo couldn’t have got anybody better to showcase their brand in Africa then King Banky himself.

 

Flovour for Life Continental Beer: This highlife musician has been one of the most awarded music personalities in Africa. This south-east beer brand has chosen Flavour to connect and come closer with its consumers.

 

M.I Agaba for Cognac Martell: The ‘”Bad Belle” Nigerian rapper who has lots of hits in his kits and is turning out to be an worldwide recognition has been lined in to endorse the popular cognac brand by Martell.

 

2Face endorses Campari: This international star who has taking the Rhythm and blues to a whole different level has been endorsing Campari, the premium liqueur brand since 2016. The brand says he is the perfect person to endorse their brand as it offers passion, universal appeal, maturity and originality just like the star.

 

Naeto C: The Nigerian record producer and an Afrobeat artist who is known for his popular singles has been one of the popular faces to endorse the French Cognac brand of Hennessy. The Nigerian origin Singer, Songwriter and African hip hop artists is one of those popular names endorsing this Cognac brand.

 

Nasty C and Gigi lamanye: The two South African women rappers have taking the brand game with a storm by featuring in the Puma ad of Run the streets. The two hip hop artists are the newest brand ambassadors of Puma in Africa and are taking it as a rebellion in the world of male dominated hip hop artists and music. They took to a popular social media photo sharing site Instagram to express their delight.

 

 

African Musicians Today – A Lot More than Just Music

 

Musicians today do a lot more than just sing and record albums. Apart from having their own events or trying out live music, they also bag some great endorsement deals. The deals don’t just fetch them more money but also helps them build their brand image. The one thing that they do need to note though is being more careful about brands that they promote, since they wouldn’t be want to be seen promoting something that is substandard.

 

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by DonBoye via Latest Naija Nigerian Music, Songs & Video